Broker Check

Welcome to Paragon Financial

Our team will help you develop financial strategies with the ultimate goal of simplifying and protecting your lifestyle. We begin by learning what is most important to you and developing strategies aligned with your personal goals and objectives.


Kelly  Roark

Kelly M. Roark

Partner / LPL Financial Advisor / Operations Manager

Michelle Cox

Michelle W. Cox

LPL Registered Sales Assistant

Commitment to Our Clients and Our Community

As residents and active members of the Asheville community, we have a vested interest in seeing the community thrive and in helping its residents, many of whom are our clients, neighbors, family and friends, to do the same. Our effort to enhance the lives of those we serve is supported by the extensive resources of a nationally recognized firm, LPL financial, resulting in the caliber of services, expertise and experience expected from a leading wealth management firm. By operating with an independent broker dealer, however, rather than as an employee of a typical brokerage house , we are able to bring these services to you with a more personal touch and through an approach we feel is in our clients best interests rather than one dictated from a faraway corporate headquarters.